INFLUENCER STUNT
STUNT FOR CONTRACEPTIVE DELIVERY PROVIDER, FAVOR, AS A RESPONSE
TO THE SUPREME COURT RULING AIMING TO OVERTURN ROE V. WADE
Working with TikTok influencers, we created stunts highlighting the audacity of having any autonomy over another’s body, putting the ruling into the context of vasectomies and masturbation. The resulting content gained over 7.8 million impressions in 2 weeks, all driving people to Favor’s hub of support and education on menstruating people’s reproductive rights and available healthcare.
